Innovating the toiletbrush, and designing a full bathroom set around it.

This project was initiated as a concept for an innovation contest. The company, Coram, is a supplier of bathroom accessoires and shower areas, focussing on high standards in terms of aesthetics, functionality and ease of use. Their overall aim is to make you feel good about your daily routines in the most personal space in your home.

This concept of an innovative toiletbrush won the competition and resulted in a larger project, designing a whole series around the toiletbrush.